The China association of automobile manufacturers to draft the "twelfth five-year" development plan of the auto industry, predict production volume will reach 20 million cars in China in 2011, 25 million vehicles in 2015, will account for 30% of the worlds car production. In 2011, the government adjusted the consumer stimulus measures in the auto industry to encourage car purchases to subsidize the development of new energy vehicles. In the expectation of market growth, we should pay more attention to changes in policy adjustment. In 2011, the state government for the auto industry to adjust the consumption stimulus measures, by encouraging car consumption subsidies to encourage the development of new energy vehicles, for after market structure adjustment will be a slight impact with the new business model.

Due to the lack of independent research and development capabilities and core technologies, Chinas indigenous brand components can only use resources and cheap labor to compete for the market. A survey showed that many of Chinas automobile enterprise bike profits are below 1000 yuan, and in the process of upward in high-end market breakthrough by the foreign brand, lack of technology, brand, fatigue makes many enterprises in vain. What is more serious, foreign brand at the same time of stick to high-end, further extending its reach test to the low end of the car market, make the independent brand original price advantage.

The ministry of commerce according to the latest figures, foreign-owned auto parts sales of most of the market share, local parts sales accounts for only 20% - 20% of the industry, with foreign background of auto parts manufacturers account for more than 75% of the industry, in these foreign suppliers, wholly owned enterprises accounted for 55%, sino-foreign joint ventures accounted for 45%, parts mainly used in the independent brand cars in our country, the market share is low.

In addition, our auto parts enterprises in addition to strengthening technology research and development investment to build their own brands, brand is the lifeline of enterprise long-term development. And in the field of auto parts sales and auto parts production and circulation trademark protection do enough auto parts enterprises in China, the trademark as an important part of the intellectual property rights, is directly related to the vital interests of the producers and business operators and consumers, is the enterprise independent innovation ability and other important carrier of intellectual property rights. It is the source of the enterprises life, which is responsible for the successful entry of intellectual achievements into the market and the distinction between the source of goods. The trademark is the carrier of enterprise wealth and also the carrier of corporate reputation. Many foreign auto parts enterprises to the Chinese market is the biggest advantage in the market have a certain brand influence, Chinas auto parts enterprises also want to put the brand value, future development lay a solid foundation for the enterprise.